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Who Trains a Real Estate Coach?

A good RE coach listens to the agents being taught. It builds teams when people feel valued and heard, plus smart questions make coaches better.

NEW YORK – An effective coach is crucial to help real estate agents be more adaptable, agile, and prepared to deal with any situation.

Real estate leaders need a strong relationship with their team, and that involves investing time in order to know them and understand their strengths and weaknesses. To get there, the team should be encouraged to voice their ideas, concerns and questions in a setting that makes them feel valued and heard – and as part of those concerns, leaders should request feedback on themselves.

Other key aspects of coaching

  • Give feedback. It should be specific, actionable and timely.
  • Recognize successes.
  • Empower team members to take ownership of their careers. Leaders should help them by providing the resources and tools they need to grow and improve, such as training opportunities and professional development.
  • Provide technology. Leaders should offer access to technologies, such as automation and customer relationship management (CRM) to help team members streamline their work, improve communication and eventually get better results.
  • Encourage teamwork. Coaches should inspire team members to work together by sharing their knowledge and expertise, focusing on the big picture, and being proactive before problems arise.
  • Transparency. Leaders need to be open and communicate their expectations clearly, while at the same time helping agents set and reach their own personal goals.
  • Creativity. Team members should be encouraged to work as a team and think outside the box.

Source: Inman (06/21/23) Davis, Darryl

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