What Makes a Brokerage Cohesive? The Culture

The baseline for a strong brokerage begins with training programs, support and systems. But the internal culture acts as the glue that holds people together.

NEW YORK – Ian Hoover, broker of record and co-owner at Deacon Hoover Real Estate Advisors, says the brokerage offers a strong training program, support and systems – but it’s the culture that keep everything cohesive.

For example, the brokerage bestows awards on a monthly, semi-annual and annual basis. Prizes can include gift cards, free lunches and event tickets. Awards are also posted on social media so agents can receive external recognition.

Also essential: Offering the right tools to get work done, including full computer setups, printers, a robust internet connection, office supplies and even a recording studio where agents can record podcasts and videos.

And, of course, the way to an agent’s heart is through their stomach. The kitchen should also have ample snacks, coffee and other beverages.

Location is important too. The brokerage shouldn’t be too far from downtown, the airport or other central attractions.

A casual low-stress atmosphere can also be achieved with things like a dart board, a table that converts into a pool table, speakers and other entertainment options. Hoover says one of his brokerage’s most popular yearly events is renting a suite at a baseball game.

If agents enjoy where they work and the people they work with, and they appreciate the effort it takes to pull those elements together, it makes it harder for them to think about departing.

Source: Inman (06/14/22) Hoover, Ian

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