Using LinkedIn for Marketing

In addition to a business LinkedIn page, agents should have a personal LinkedIn page that, in addition to a photo, outlines their skills and experience.

NEW YORK – One way real estate professionals can stand out from rivals is with LinkedIn marketing. Agents should start by creating both personal and business LinkedIn pages.

A personal LinkedIn page should include relevant skills and experience, along with a professional headshot. Agents can also ask existing clients and colleagues to write a recommendation using the built-in feature.

Agents should customize the public LinkedIn URL of the company page to simplify the process of adding it to a resume or email signature. When agents are introduced to a business contact by a colleague or during a meeting, they should look for them on LinkedIn and send a connection request. They should also include a message that asks them to meet, such as during a coffee break or by phone.

When joining groups, agents should use their personal LinkedIn profile and, among other things, create articles about industry trends, such as writing about the impact inflation has on homebuyers. This can make them an expert not only in their region but also in the real estate industry.

Source: Realty Biz News (05/31/2022) Shepardson, Ben

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