Newsletters are a direct and semi-personal contact with potential clients, and agents’ websites should strongly encourage visitors to sign up.
NEW YORK – Real estate professionals can stand out from their competitors by strategically using newsletters.
For a successful newsletter marketing campaign, agents’ websites should heavily focus on newsletter subscription, which can include newsletter opt-ins. Agents should use persuasive language starting at the header and down to their call to action.
Social media platform ads can be effective for targeting a niche audience and can include visuals that emphasize brand identity. Meanwhile, pay-per-click ads can be placed in search engines and relevant sites.
Other newsletter strategies include a guest blogging spot on a popular real estate website, which may be a free form of newsletter advertising. The guest post should be relevant to the interests of that website’s readership and should not include a sales pitch.
It’s also important to inform social media followers when a new issue of the newsletter is released, with a link to a newsletter sign-up form directly in the bio section, facilitated by tools like Facebook’s CTA buttons and Twitter’s lead generation cards.
Additional content ideas for newsletters include advice columns, seasonal real estate news, and listing/neighborhood spotlights.
Source: Realty Biz News (11/30/2022) Shepardson, Ben
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