Sharing knowledge about an area helps agents develop rapport and credibility with consumers. It’s a good idea to show landmarks, amenities and other community aspects.
NORWALK, Conn. – Real estate professionals can highlight their expertise by recording videos about the communities they serve. The goal is to boost awareness and interest about an area and create leads. Sharing knowledge about a neighborhood also helps agents develop rapport and credibility with people interacting with their brand while also generating more traffic.
Making a neighborhood profile is a good opportunity for agents to introduce themselves and reveal their personality. Rather than create a sales pitch, agents can present the profile as a way to keep viewers in the know.
Agents can educate consumers through digestible segments related to things like the average cost of homes and affordability compared with other markets.
They can speak on camera as they stroll through a neighborhood, outlining the community and providing appealing statistics, such as population density and average temperature. Other aspects of a community that can be highlighted include a robust dining scene or exciting landmarks.
Agents also can take a trip into town or nearby commercial areas to showcase the different aspects of a neighborhood’s culture. They can then interview local mom-and-pop businesses and add them as b-roll or local testimonials.
Once agents merge the information and footage into a video, they can share it with their sphere, social media, and website.
Source: RISMedia (08/10/21) Grice, Jordan
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