Time for a Change? 3 Strategies to Consider

Looking ahead to what may be a challenging market shift next year, RE agents should set specific goals and approaches to help their business meet those changes.

TALLAHASSEE, Fla. – To deal with what could be a challenging market shift in the coming year, agents need to implement specific goals and approaches.

Many agents rely on the GPS (goal, priority, strategy) system, also known as the 1-3-5 system. Once a desired outcome is identified, it is broken down into implementable steps, where G = goal. For instance, an agent may seek to gain more income from increasing the number of sellers they work with.

Next, P = priority, where the agent ideally sets three. For instance, (1) identifying ways to reach out to their sphere of influence (SOI), (2) joining a community-based program in the area they wish to service, and (3) hiring a data-driven company to identify potential listings.

Finally, S = strategy, which comprises five specific strategies. An example is, “by April 15, I will set up a 36-touch program for my SOI.”

To set appropriate goals, agents need to use SMART guidelines, where S = specific, M = measurable, A = attainable, R = relevant, and T = time-bound. Goals should have specific time frames within which the desired outcome is achieved.

Lastly, agents need to be consistent. In the book, “Atomic Habits,” author James Clear states, “It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your progress.”

Source: Inman (12/06/22) Medford, Carl

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