Steps for a Fierce Listing Presentation

Share info about your expertise, emphasize your value and demonstrate your access to vital marketing and other resources to give sellers peace of mind.

LOS ANGELES – In the current competitive real estate market, listing presentations are more important than ever, asserts Rainy Hake Austin, president of The Agency in Los Angeles.

To ensure their listing presentation is effective, agents should introduce themselves and share some information about their career, expertise and passions.

Agents also should emphasize their personal value proposition and allude to it throughout the presentation. They only need to select a few things in which they are skilled.

Agents also should emphasize to potential clients that they have access to their brokerage’s marketing, technology, syndication, and networking resources and tools.

If agents present themselves as a marketing or technology expert, they will need to demonstrate that. The presentation should be attractive and tech-forward, but agents should keep their language short and concise. It is also crucial to show the value of the client’s home based on the current market.

Agents should not provide too many details or overwhelm prospective clients with information. The goal is to provide sellers with peace of mind and have them feeling relieved by the time the presentation concludes.

Agents need to stay top-of-mind and may offer a leave-behind such as a printed version of the presentation, a folder with helpful materials or even gourmet cupcakes from a local bakery. 

Source: Inman (04/25/22) Austin, Rainy Hake

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