The real estate ad site says it built “Realtor.com for Everyone” to provide fair housing information and “demonstrate our commitment … to housing equality.”
CHICAGO – Realtor.com launched a new microsite that provides fair housing resources to renters and homebuyers.
“Realtor.com for Everyone” features fair housing news and insights, renter and homebuyer resources, the ability to search for Realtors who’ve taken a diversity course, and links to real estate organizations such as the National Association of Hispanic Real Estate Professionals, the Asian Real Estate Association of America, and the LGBTQ+ Real Estate Alliance.
“There remains an inequality gap in the homeownership rates of Black, Hispanic, Asian American and Pacific Islander, and LGBTQ+ communities … in some cases by up to 30%,” says Maureen Schimmel, Realtor.com’s senior director of brand partnerships. “Nearly 100 million unique users visit our site every single month, and with that comes a big responsibility. We built Realtor.com/foreveryone to give you fair housing information and resources and demonstrate our commitment to helping advance housing equality for everyone.”
However, Realtor.com for Everyone doesn’t link to a real estate organization focused on Black homeownership, such as the National Association of Real Estate Brokers, though it may in the future.
“The /foreveryone site identifies the organizations with whom we’ve established relationships; we continue to reach out to other organizations to identify additional opportunities to collaborate,” says Stephanie Singer, spokesperson for Realtor.com operator Move.
Source: Inman (07/07/21) Brambila, Andrea V.
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