Powerful Marketing Tool? User-Created Content

As more consumers rely on online reviews, positive user-generated content – comments, thank-you notes, testimonials – acts like a strong referral mechanism.

NEW YORK – Real estate agents can tap user-generated content for a powerful marketing tool.

Positive client testimonials posted on social media channels or the agent’s or broker’s website is one example, and it’s not very difficult to obtain this feedback. Agents who encourage their followers to share photos and videos of their own homes to create a sense of community. Those posting could be from satisfied clients in their new home or “wish list” photos of homes buyers submit to show what type of property the prefer.

One strategy is to develop a branded hashtag and ask followers to share photos and videos using the hashtag. Offering incentives like chances to win a gift card for sharing the best content can also encourage posts. Agents can also highlight their expertise and provide valuable insights to potential clients through blogging.

Moreover, asking clients to post reviews on sites like Zillow, Yelp or Google My Business can foster trust with potential customers.

Source: Realty Biz News (04/18/23) Shepardson, Ben

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