The Realtors Relief Foundation formed during the aftermath of 9-11. In the past 20 years, it’s helped over 17,000 families and distributed $33M in housing-related aid.
WASHINGTON (June 28, 2021) – The Realtors® Relief Foundation (RRF) was created in the immediate aftermath of September 11, 2001, with the belief that no American should be left homeless because of a terrorist attack or natural disaster. Within 100 days of that attack, Realtors raised $8.4 million. In the years since then, it’s raised and disbursed tens of millions in additional funds to the victims of hurricanes, floods, wildfires and other disasters.
As the nation marks two decades since 9-11, RRF commemorates its 20th anniversary by launching Hope Rising, a campaign designed to ensure the Foundation can respond to disasters as quickly and effectively as possible.
“Today, almost 20 years after its founding, the Realtors Relief Foundation continues to respond to the nation’s biggest disasters, ensuring Americans have a roof over their heads and a place they can call home even in the worst of times,” says National Association of Realtors®’ (NAR) President Charlie Oppler. “RRF embodies a history of giving back and a future of paying it forward, and as it is called upon with increasing frequency to respond to natural disasters, the role it plays becomes even more critical.”
“I’m always so proud of how Realtors respond when someone needs a helping hand,” Florida Realtors President Cheryl Lambert said at the time. “Our members believe in strong communities. They volunteer their time, talent and labor to give back in so many ways, whether it’s organizing food and supply drives, raising money for a good cause or helping to rebuild following a hurricane. As the largest state association in the nation, Florida Realtors is honored to stand with NAR and support the Realtor Relief Foundation as it shifts to this new sustainable way of raising funds.”
With major natural disasters in the U.S. becoming more common, RRF has been forced to intensify its focus on sustainability for the years ahead. Hope Rising is part of a deliberate effort to better position RRF for the next 20 years, formally shifting its fundraising efforts to a more proactive model.
When a major disaster occurs, RRF mobilizes its outreach efforts and turns to NAR members and other constituents for support. New goals set as part of Hope Rising will help maximize the impact the Foundation can have on communities and people in need by ensuring it has the resources it needs to respond to any disaster at a moment’s notice.
“As we commemorate the RRF’s 20th anniversary, we have a bold vision to ‘never say no’ to a victim in need,” says RRF President Michael Ford, who noted the Foundation has already raised more than $4 million of its $8.5 million campaign goal. “The goal of our 20th Anniversary Campaign is to ensure that we are able to immediately respond and protect people in a time of need, and I’m confident that we’ll be successful.”
Realtor.com, a Founders Club-level supporter of the Foundation’s 20th Anniversary Campaign, was RRF’s first corporate investor in the real estate industry. “At realtor.com, home means everything,” says CMO Mickey Neuberger.
NAR covers 100% of RRF’s administrative costs, so every dollar donated to RRF goes directly to disaster relief efforts. To date, funds have been used in response to some 105 events across 40 U.S. states and territories, and helped 17,000 families with housing-related financial assistance.
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