Information should be hyper-local. Post about an upcoming event and include details. If attending, take video and post it – or spotlight local businesses.
NEW YORK – Real estate professionals can take several steps to make their Instagram posts more engaging.
For instance, when agents do something locally or hear about a local event, they should post about it. It not only attracts people intrigued about the event, it also helps position agents as area experts.
When covering local events, agents should provide details, share insider secrets, and give their viewers a reason to attend. If agents physically attend an event, they can share a video on their Instagram story or snap a photo and post it to their feed.
Ideally, information posted on Instagram should be hyperlocal. Outside of an event, possible topics includes whether homes in their area are selling at higher prices compared to last year.
To illustrate an idea, agents should consider having infographics produced – or create their own – to make stats easier to understand.
They should also occasionally share successful real estate transactions, which can be accompanied by interesting pictures of the closing – photos that aren’t posed.
Agents can also highlight local businesses by posting pictures of products they purchased or received as gifts, such as food items or clothing. The business can be tagged to widen the reach of the post, using hashtags like #shoplocal, #buylocal, and other area-identifying hashtags. Additionally, agents can repost a special deal or coupon for a local business.
Other Instagram post ideas include sharing something fun or unique while on the job. If posting about a home’s unusual feature, agents might also include an “easy fix” suggestion or simply tell viewers that this one is a fixer-upper.
Source: RISMedia (08/20/21) Doris, Jameson
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