Most people can put a noun and verb together, but it’s not just about ideas for a newsletter. You need a copy style that makes people want to read it.
NEW YORK – Before deciding to hire a professional email copyrighter for their email marketing campaign, real estate agents should consider a number of factors.
Professional email copywriters are a good idea for agents who lack copywriting experience – and especially for those who want high-quality content. It can also be a time-saver, and busy agents also benefit from outsourcing email copywriting.
Beyond copy, though, a good copywriter can help agents define their goals, produce targeted messaging and cultivate a consistent brand voice. And that creates a strategic advantage.
Copywriters also offer fresh perspective and creativity – a potential higher return on investment.
However, as in any marketing expense, agents should consider their budget and weigh it against the potential benefits if considering a professional email copywriter.
Source: Realty Biz News (05/25/2023) Shepardson, Ben
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