Inventory is low and many current homeowners with low mortgage rates aren’t budging. In marketing, it’s time to cast a wide net.
LAS VEGAS – On the first day of the Inman Connect event in Las Vegas, top realty agents revealed their strategies for managing the stubborn problem of low inventory. Nneka Jenkins with Onyx Wealth Realty told the audience that maintaining an “authentic” presence on social media cultivates trust and keeps agents top of mind with regular followers, who eventually reach out when ready to do business.
At the same time, she backed the value of direct mailers, which she said should be to the point and include a clear call to action to be effective.
Coldwell Banker’s Brett Matsuura agreed with the significant potential of direct mailers, especially in appealing to those current owners who must move due to personal circumstances.
Both panelists, who shared the stage with moderator Liz Gehringer of Anywhere Franchise Brands, also emphasized how working with a mentor, coach, or trainer can lead to more business opportunities.
Source: Inman (08/08/23) Dickerson, Lillian
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