Build Your Business with Video Marketing

Video helps Realtors form connections via social media, which has about 4.62B active users globally. Studies show listings with videos get 403% more inquiries.

NORWALK, Conn. – The real estate industry flourishes via connections and relationships, making it essential for agents to use new ways to establish themselves and their businesses as the world becomes increasingly digital.

A recent study found that there are 4.62 billion active social media users globally. Roughly 54% of agents surveyed in a recent National Association of Realtors® poll said the main reason for social media use in their business was because they are expected to have an online presence.

Other key reasons included social media marketing as an ideal way to tell a story and to support growth as a real estate professional.

Best practices for creating video content for business purposes include ensuring the audio and visuals are clear and avoiding design elements that clutter the imagery.

Agents also should consider using a simple lighting setup or good natural lighting.

Being brief is preferred, but a video’s length can vary for each platform. When working on longer-form videos, 3-5 minutes should be sufficient.

Many viewers prefer to watch video content with captions rather than sound, so it is important to always add grammatically correct captions.

Videos can also serve as customized communications, including client process and update videos. Agents can make walk-through and listing videos for prospective clients as well.

Studies have shown that listings with videos get 403% more inquiries. Other ways to enhance videos include adding drone property views, client testimonials, and educational content.

Source: RISMedia (04/27/22) Bauer, Adam

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