Best Website-Building Platform for Real Estate?

Squarespace vs. WordPress: A preference for one over the other largely boils down to an agent’s specific needs and preferences.

NEW YORK – Deciding between Squarespace and WordPress for a website-building platform ultimately comes down to a real estate agent’s specific needs and preferences.

Squarespace’s advantages include a user-friendly, drag-and-drop interface and various customizable templates that make it fairly easy to compose a professional-looking site for people who don’t have coding skills. It also offers a range of e-commerce tools, which can benefit agents who wish to sell properties or related products online.

Squarespace’s built-in e-commerce functionality allows agents to generate property listings, integrate payment gateways and manage inventory smoothly.

Meanwhile, WordPress has more flexibility than Squarespace, including a broad range of plugins and customization options. It appeals to agents who want to have complete control over their website’s design and functionality.

The WooCommerce plugin of WordPress, for example, can turn a website into a fully functional online store, giving agents greater control over e-commerce operations and access to features including inventory management, order tracking and various payment options.

It’s also fairly easy to get help when using WordPress because an large community of WordPress developers and users makes resources and support available.

Source: RealtyBizNews (05/17/23)

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