Research shows Pinterest has 433M users per month; using it helps agents establish themselves as experts, build community interest and share content with consumers.
MEMPHIS, Tenn. – Real estate professionals can leverage Pinterest to promote their professional brand. The social platform is used by millions of people to “pin” content and create a curated space of links to that content.
Research shows that Pinterest has 433 million users per month, and 80% of users say they have found a new brand or product through the platform.
Real estate professionals can use Pinterest to share content that builds community interest in the neighborhoods where they have a presence. They can establish themselves as experts in that area by sharing stories, images, or videos of local establishments, events, and news.
They also can link to content related to real estate, like articles on buying or selling properties, interior design, and landscaping.
It’s important that they research trending hashtags for real estate and choose ones most relevant to their content.
In addition to content found online, they should share their own content from Facebook, Twitter, Instagram, and their professional blog, and they should link to their Pinterest board on their other social platforms.
Source: Realty Biz News (09/07/2022) Shepardson, Ben
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