5 Ways AI Can Boost Real Estate Marketing

It’s hard to underestimate the impact of artificial intelligence (AI). International deals, for instance, will be easier even if no one speaks a common language.

NEW YORK – According to Forbes Advisor, artificial intelligence (AI) could contribute a 21% net increase to the U.S. GDP by 2030.

In the real estate arena, AI can help agents create content in a unique voice – either their own or a voice selected by their broker. And it will soon be able to send a message to hundreds of people at once, with the information in the message adapted to be personal to each person who receives it.

AI can also be given prompts to write in various tones – casual, technical, playful and so on, as well as mirror a specific content creator’s style.

A Forbes Advisor survey found that one in three businesses intend to use ChatGPT for creating website content. In addition, 44% seek to use ChatGPT for multilingual content creation.

AI can also create marketing simulations that aid agents’ planning and strategy process. For example, AI could simulate customer reactions to a new pricing strategy or a new product feature, which help creators modify their approach before sending the marketing material to real, live people.

AI’s overarching goal is to become a strategic partner by offering data-driven insights.

In addition, AI could suggest new or better marketing ideas based on the brand’s identity and customer demographics.

AI could even develop a comprehensive marketing plan. It would do that by breaking the process down into manageable steps and aligning each step with the company’s’ business goals.

Some 64% of businesses expect AI to increase productivity, such as by helping define marketing objectives, allocating budgets, and setting KPIs and success metrics, Forbes Advisor said.

Source: Inman (06/08/23) Pollinger, Chris

© Copyright 2023 INFORMATION INC., Bethesda, MD (301) 215-4688